Visa Survey: 46% of APAC Consumers Likely to Use Stablecoins by 2028
Visa's research highlights growing APAC interest in stablecoins for everyday transactions, despite significant barriers.
Visa's research highlights growing APAC interest in stablecoins for everyday transactions, despite significant barriers. This is an original TLT brief synthesising 2 outlets (The Daily Hodl, CoinDesk), plus live market data, as of Mon, 12 Oct 2026 15:00:03 UTC.
The findings suggest a potential shift in consumer behavior in the APAC region, with stablecoins poised to play a significant role in everyday payments and transfers, impacting both traditional finance and the crypto market.
- 46% of APAC consumers expect to use stablecoins by 2028 for transactions.
- Only 6% of respondents fully understand how stablecoins work.
- Interest in stablecoin payments is rising, but trust and understanding remain barriers.
Both The Daily Hodl and CoinDesk report that Visa's Consumer 360 survey indicates a significant increase in APAC consumer interest in stablecoin adoption, with 46% likely to use them by 2028, up from 16% current usage. However, they differ in the emphasis on barriers: The Daily Hodl highlights trust and understanding as the main obstacles, while CoinDesk emphasizes the low percentage (6%) of respondents who correctly understand stablecoins. The survey size, 14,250 people, is corroborated by both outlets.
Visa's Consumer 360 survey, encompassing 14,250 respondents across the Asia-Pacific region, reveals a growing interest in the use of stablecoins for everyday transactions. The survey indicates that 46% of consumers in the region expect to adopt stablecoins for payments and transfers within the next five years, a notable increase from the current 16% usage rate.
Despite the rising interest, the survey underscores significant barriers to adoption. Only 6% of respondents reported a comprehensive understanding of how stablecoins function, highlighting a critical gap in consumer education. Trust and understanding are cited as the primary obstacles preventing wider acceptance of stablecoins in the region.
The findings are corroborated by both The Daily Hodl and CoinDesk, which report similar figures regarding the potential for stablecoin adoption and the current usage rate. However, they differ slightly in their emphasis on the challenges, with The Daily Hodl focusing on trust and understanding, while CoinDesk emphasizes the low percentage of respondents with a correct understanding of stablecoins.
The survey's results come amid a broader context of increasing interest in digital currencies and blockchain technology. As the total crypto market cap stands at $2.88 trillion, with 
Bitcoin experiencing a slight 24-hour decline of 0.09%, the findings suggest that stablecoins could carve out a significant niche in the APAC market, driven by consumer demand for efficient and low-cost payment solutions.
The data provides valuable insights into the future of digital payments in the region. As consumer interest in stablecoins grows, it will be crucial for stakeholders to address the barriers of understanding and trust to facilitate wider adoption. The market will be watching closely to see how this trend develops and what it means for the broader crypto ecosystem.
Figures and sectors in this story, checked live against on-chain aggregators · October 12, 2026.
TLT reads these figures directly from on-chain aggregators (DeFiLlama, mempool.space) at build time — independent of what any outlet reported. Sector totals aggregate every protocol DeFiLlama tracks in that category. Values are live and will change.
Visa Survey: 46% of APAC Consumers Likely to Use Stablecoins — questions & answers
What percentage of APAC consumers are likely to use stablecoins by 2028?
46% of APAC consumers expect to use stablecoins for transactions by 2028.
What are the main barriers to stablecoin adoption in the APAC region?
Trust and understanding are the primary barriers, with only 6% of respondents fully understanding stablecoins.
How many people were surveyed in Visa's Consumer 360 research?
The survey included 14,250 respondents across the Asia-Pacific region.
Which outlets reported this story?
This is an original TLT brief that synthesises reporting from The Daily Hodl, CoinDesk, with the key figures cross-checked for agreement across them. It is not a copy of any one article — follow the source links above for the original reporting.
Original summary — not financial advice. This is an original TLT brief that summarises a development reported elsewhere and adds live market data for context; it is not the original article and reproduces no part of it. Follow the source link above for full details. Crypto is volatile and high-risk — always do your own research.