the little game of comparisons that amuses the world of fashion

2 min read

On Instagram, the American magazine The Cut caused a strong reaction by publishing a carousel comparing several luxury items to everyday objects that cost the same price.

Sometimes we dream of treating ourselves to a luxury roomknowing that in this case we will have to give up our holiday in Bali. A subject that has recently been ridiculed by magazines The Cut et New York Mag on Instagram. In a carousel of twelve illustrations presented in the form of a collage, the two American media outlets pit a product or piece from a major fashion house against an alternative at the same price via the famous “Would you rather” game. So would you rather treat yourself to a $19,000 winter coat or, for the same price, an electric underfloor heating system suitable for the surface area of ​​a three-bedroom apartment? That $580 necklace decorated with fake popcorn is catching your eye, but did you know that for the same price, you could buy a popcorn cart… maybe even with a movie ticket included? The idea, as you can see, is to help fashion lovers become aware of the value of money, the absurdity of life’s fate… or even the value of a person’s wardrobe ultrarich.

Would you rather…a luxury dress or VIP access to the Coachella festival?

“They could buy my life, but they are buying a dress”

Liked by nearly 50,000 Internet users, the publication has generated a lot of reaction. “Oh my God, this is a great way to remind people how rich the rich are,” said one subscriber of the magazine in the comments section. And she continued: “They could buy my whole life. But they’re going to buy a dress instead.” “I can’t believe I live in a world where a cut-out place costs $2,800,” “The Carrie Bradshaw “The innermost part of me is asking me to choose the embroidered panties…”, “The best Instagram post of the year”, others publish. A fun way also, for some, to remind themselves that it is high time to start filling their savings account.


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