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GOOG vs GOOGL: Which Google Stock Is Best to Buy Today?
Alphabet Inc., the parent company of Google, trades under two nearly identical tickers—GOOG (Class C) and GOOGL (Class A). Both offer the same economic exposure to Alphabet’s performance, but differ in one key aspect: voting rights. As of February 23, 2026, GOOG is trading at approximately $314.48, while GOOGL is at $314.33—a negligible difference of just $0.15.citeturn0finance0turn0finance1
What’s the Difference—and Why It Matters
The only meaningful distinction between GOOG and GOOGL lies in shareholder voting rights. GOOGL (Class A) grants one vote per share, while GOOG (Class C) carries no voting rights.
However, this voting power is largely symbolic for most investors. Founders and insiders hold Class B shares with super-voting rights—each carrying ten votes—which gives them dominant control over corporate decisions.
Economically, both classes are equivalent. They share the same rights to dividends, stock splits, and earnings, and their prices move in near lockstep.
Price Behavior and Market Dynamics
GOOG and GOOGL typically trade within a fraction of a percent of each other. Any temporary price gap—often under 0.5%—is quickly arbitraged away by professional traders.
As of late December 2025, both share classes delivered nearly identical year-to-date returns (~66%) and five-year total returns (~256–257%) following the 2022 stock split.
Recent Market Drivers for Alphabet
Several recent developments have shaped investor sentiment toward Alphabet:
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AI-led earnings beat: In Q1 2025, Alphabet reported $90.23 billion in revenue (up 12% YoY) and $34.54 billion in net income, driven by strong growth in Google Cloud and AI-powered Search features. The company also raised its dividend by 5% and authorized $70 billion in buybacks.
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Regulatory relief: A U.S. court ruled against forcing Alphabet to divest its Chrome browser, triggering a 7% stock surge. Analysts viewed the decision as removing a major regulatory overhang.
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AI optimism: In Q3 2025, Alphabet delivered its best quarterly performance in two decades, with Class A shares up 38% and Class C up 37%, fueled by AI momentum and antitrust clarity.
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Analyst upgrades: Oppenheimer raised Alphabet’s price target to $300, citing its AI edge over Meta.
These developments benefit both GOOG and GOOGL equally, as they reflect Alphabet’s overall business strength.
Which Should You Buy Today?
If you’re simply seeking economic exposure to Alphabet’s growth, either share class works. The price difference is minimal, and both deliver identical financial returns.
However, if you value the symbolic right to vote—even if it carries little practical influence—GOOGL may appeal to you.
For cost-conscious investors, GOOG may offer a slight edge when it trades at a marginal discount.
Summary Comparison
| Feature | GOOGL (Class A) | GOOG (Class C) |
|---|---|---|
| Voting Rights | 1 vote per share | None |
| Economic Rights | Same as GOOG | Same as GOOGL |
| Price Difference | Slight premium possible | Slight discount possible |
| Ideal For | Governance-minded investors | Pure economic exposure |
What’s Next for Investors
Investors will be watching Alphabet’s upcoming earnings, AI product rollouts, and any regulatory developments. Any divergence in performance between GOOG and GOOGL is likely to remain minimal. If a price gap emerges, arbitrage activity will likely close it quickly.
In the end, the choice between GOOG and GOOGL comes down to personal preference. For most, the decision is inconsequential—both offer the same ride on Alphabet’s growth trajectory.
In short: GOOG or GOOGL—pick whichever is slightly cheaper or aligns with your desire for voting rights. Either way, you’re investing in the same powerhouse.
